Oakley was started in 1975 by Jim Jannard. In 1984 Oakley presents sunglasses called visor, which were made of plastic and had removable lenses. These glasses were popularized by Greg LeMond, winner of the Tour de France, and other professional cyclists. Oakley started introducing new models of sunglasses.
In 2006, he acquired Oakley, Oliver Peoples Group, a manufacturer of luxury eyewear.
On July 21, 2007, the Italian group Luxottica announced a merger plan with Oakley and on November 15, 2007 the merger was completed.