The history of Tag Heuer is linked, like that of many other international watchmaking firms, to that of a master watchmaker. Edouard Heuer (Switzerland, 1840) was only twenty years old when he founded in the small Swiss town of Saint Imier his first watch workshop “Ed. Heuer & Co. ”

His passion for sports has also allowed him to develop excellent sunglasses adapted to extreme conditions.

The application of the watchmaking experience of TAG Heuer in the eyewear sector translates into the harmonious combination of ergonomic design and quality of materials.

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