The brand logo that started as an advertising campaign “Theo love you” perfectly defines the soul of the collection. It was the love for his clients, which made Wim Somers and Patrick Hoet, opticians with their own store, decide to design and present a collection under the name of Theo.

Why?. Because, simply, they wanted to offer their customers something more than conventional glasses. Thus, in 1989, the first Theo glasses became a fact, and they were pioneers. With each subsequent collection, it became increasingly easy to reach the consumer. Today, more than 20 years later, Theo sells to 1,400 stores in 50 countries … and Theo loves them all!

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